Shopping > Shopping

Shopping Areas, Seoul

Shopping Areas, Seoul

Apgujeondong-dong, located south of the Han River, is home to many high-end boutiques earning it the name ‘Seoul’s Rodeo Drive’. Luxurious fashion stores, spas and salons as well as many trendy restaurants and night spots are located in this area. This is where you will young 20 something Koreans driving luxury foreign sports cars, etc. 

Insa-dong is a cobblestone side street in downtown Seoul that is a must-visit area for visitors and expat residents alike. The street is restricted to pedestrians-only on Sundays. The main street can be walked in about 15 minutes, but it’s truly worthwhile to explore the various side streets and alleyways. Insa-dong shops offer souvenirs, handmade paper and gift cards, exquisitely patterned celadon and the classic white porcelain of the Chosun Dynasty, as well as paintings, metal artwork, jewelry, wooden artifacts, traditional masks, earthenware, lacquerware and art supplies. Beautiful clothing made from Korean silks, linens and cottons – both traditional and modern – can be found in many of the boutiques.  Insa-dong also boasts many art galleries, traditional teahouses, coffeehouses and restaurants.

Itaewon-dong has a long history of being one of the first places where foreign tourists shop. Souvenir shops and clothing/shoe stores line the main street as do vendor carts. Antique/Reproduction and tailor shops abound. Itaewon is a god place to buy handbags and suitcases A variety of restaurants both on and off the main street serve a wide range of cuisines.  Itaewon is also the center for Seoul’s Muslim community given that the city’s only Mosque is located there. 

Myeong-dong is located in central Seoul, not far frommun. This is where many of the city’s youth come to shop for the latest trends in clothing/shoes, cosmetics, accessories, etc. The narrow alleyways off the main street are for pedestrian traffic only.

K4E Editor: Korea4Expats wants to provide the most accurate and complete information possible, so if you noticed an error or omission in the contents above, please contact us at

Last Updated on 2021-09-24

In the same header
Consumer Protection Department Stores - Closed Days
Shopping Areas, Seoul Shopping Etiquette/Culture
Supermarkets-Sunday Closings Schedule
JANSSEN Vaccine Registration for Foreign Residents, 23 and 30 Oct 2021, Gwangjin-gu, SeoulGet fully vaccinated with a single dose of Janssen Vaccine!
IGVC-Korean Language Classes, Classes from 05 Oct 2021 /  Online from Yongsan-gu, SeoulSome classes still have space for late registration - Does not apply to Absolute Beginner Classes.
AMCHAM-Applied Mental Hygiene in Work Place, 26 Oct 2021, Online from SeoulEspecially beneficial for people who are managers of people or serve in a HR function at their compa...
SGVC - Online Korean History Lecture Series, 28 Sept-2 Nov 2021, SeoulThe lectures will be conducted in English by Pr. David A. Mason
A Plus Apgugeong - 27 May 2020
Seoul Foreign School, K-12 English School, Seodaemun, Seoul
Dwight School Seoul, English Pre-School-High School, Seoul
Korea International School-KIS, PK-12 English, Pangyo, Gyeonggi-do
JZ Associate
I want to convert
Cocoonfice, Business Center, Gangnam-gu, Seoul
Helpul telephone numbers seoul korea