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Category:Culture
Because 11 November can be represented as 11/11, some smart Korean confectionary company staff person came up with the idea of marketing chocolate 'sticks' manufactured under the brand name Pepero (빼빼로) on 11/11 and it's been a definite success.
On 11/11, people buy boxes of Pepero - long chocolate covered sesame flavoured biscuit sticks (some chocolate coated, some chocolate and nut coated and some chocolate filled) to give to their sweethearts, teachers, classmates, bosses, co-workers and even pets. A little before the 'Big Day' shops decorate their windows with hearts and advertise "Give Pepero to the Special People in your Life" (in Korean, of course).
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